A study by Salesforce suggests that people, especially the millennials and Generation X prefer increased use of technology for better access to Healthcare and Personalized services. Appointment scheduling, health reminders, personalized recommendations, and cost-saving recommendations were the major factors that make Artificial Intelligence lucrative for them. According to the Connected Health Care Report, around 60 percent of consumers don't think that the communications received from Healthcare institutions are relevant to them. As of now, around 58 percent were unsure about medications, practitioners, procedures or insurer covers. Around 42 percent of people say that life circumstances like work-related commitments have caused them to miss an appointment with a provider.

A study by Salesforce suggests that people, especially the millennials and Generation X prefer increased use of technology for better access to Healthcare and Personalized services. Appointment scheduling, health reminders, personalized recommendations, and cost-saving recommendations were the major factors that make Artificial Intelligence lucrative for them. According to the Connected Health Care Report, around 60 percent of consumers don't think that the communications received from Healthcare institutions are relevant to them. As of now, around 58 percent were unsure about medications, practitioners, procedures or insurer covers. Around 42 percent of people say that life circumstances like work-related commitments have caused them to miss an appointment with a provider.

AI is booming and customer experience is the key. So says the Fourth Annual "State of Marketing" report from Salesforce. In April, the company surveyed 3,500 marketing execs in 10 countries, not all of whom are customers. One of the big takeaways in this year's report, Marketing Cloud Director of Product Marketing Meghann York told me, is the adoption of artificial intelligence by "high-performing" marketers. They and other marketers see AI tech as a way to boost efficiency, extract the most value from data and ramp up personalization. The report separates respondents into low-, medium- and high-performing marketers, based on how satisfied they are with their current outcomes.